Luton BID has joined the herd as Trail Progress Partner in The Big Trunk Trail

– an exciting public art display set to launch in the town this summer.

The vibrant parade is a Wild in Art event being brought to the town by Keech Hospice Care as part of their 30th anniversary celebrations.

At least 30 dazzling elephant sculptures will be painted and positioned around the town’s attractions, landmarks and open spaces for 13 weeks from 10 July 2021.

As one of the key sponsors, Luton BID’s elephant will be brought to life by Turner Prize-nominated and Luton-born Mark Titchner – an artist well-known for the eye-catching artwork ‘Beacon’ installed on The Hat Factory and his unique exploration of words and language.

There’s so much more to our sponsorship – the ethos

  • To raise the profile and generate a sense of pride in Luton town centre and Luton BID
  • To engage businesses and bring economic benefit to the town
  • To boost the town centre’s arts and cultural offer and create a more appealing experience for visitors and workers
  • To encourage more people to safely visit Luton town centre
  • To boost wellbeing of workers and visitors
  • To support a worthwhile local charity

Businesses can get involved too

We’re urging BID businesses to make the most of our Luton BID Big Trunk Trail sponsorship by sending us offers and discounts to promote on the official App.

It is a fantastic opportunity for town centre shops, venues and eateries to run ‘Buy One Get One Free’ discounts or other promotions – find out more HERE.

The Big Trunk Trail

Fergus McLardy, Luton BID project manager said:

“It is fantastic to be able to sponsor and support Keech Hospice Care with The Big Trunk Trail. It will certainly be one of the most momentous events on the Luton town centre calendar, made all the more exciting and enjoyable as restrictions gradually start to lift.

“Our sponsorship is not only about safely boosting the profile of the town centre after a challenging year, but to also help raise awareness and funds for Keech Hospice Care and their adult and child hospices in the most spectacular way. Of course, we’re even more thrilled to have this opportunity to work with Mark – he is such a high-profile and talented local born artist, and we can’t wait to follow his journey as he designs our elephant. It will mostly be kept under wraps, but we’re still planning to create a buzz and momentum by sharing some details on social media as we get closer to the official launch day.”

Mark Titchner, added:

“I’m very proud to be involved in The Big Trunk Trail and to be supporting the important work that the Keech Hospice Care does in the local area. It’s great to have Luton BID supporting my artwork and I’ll be sharing the development of my artwork in the coming months via Luton BID and #BigTrunkTrail before the final reveal in July.”

Luton BID is among a number of other local business and community sponsors – including Love Luton, London Luton Airport Ltd, The Mall Luton and University of Bedfordshire as part of the large-scale project.

For more information on The Big Trunk Trail visit and follow @BigTrunkTrail on social media.