Luton BID has joined the herd as Trail Progress Partner in The Big Trunk Trail

– an exciting public art display set to launch in the town this summer.

The vibrant parade is a Wild in Art event brought to the town by Keech Hospice Care as part of their 30th anniversary celebrations.

Over 70 dazzling elephant sculptures have been painted and positioned around the town’s attractions, landmarks and open spaces for 13 weeks until 8th October.

As one of the key sponsors, Luton BID’s elephant has been brought to life by Turner Prize-nominated and Luton-born Mark Titchner – an artist well-known for the eye-catching artwork ‘Beacon’ installed on The Hat Factory and his unique exploration of words and language. Read more about Mark’s elephant and the ideas behind it HERE.

There’s so much more to our sponsorship – the ethos

  • To raise the profile and generate a sense of pride in Luton town centre and Luton BID
  • To engage businesses and bring economic benefit to the town
  • To boost the town centre’s arts and cultural offer and create a more appealing experience for visitors and workers
  • To encourage more people to safely visit Luton town centre
  • To boost wellbeing of workers and visitors
  • To support a worthwhile local charity

Businesses can get involved too

We’re urging BID businesses to make the most of our Luton BID Big Trunk Trail sponsorship by sending us offers and discounts to promote on the official App.

It is a fantastic opportunity for town centre shops, venues and eateries to run ‘Buy One Get One Free’ discounts or other promotions – find out more by emailing our BID project manager,

The Big Trunk Trail

Julia Horsman, Luton BID project manager said:

“It is fantastic to sponsor and support Keech Hospice Care with The Big Trunk Trail. It is one of the most momentous events on the Luton town centre calendar, made all the more exciting and enjoyable as restrictions have lifted.

“Our sponsorship is not only about safely boosting the profile of the town centre after a challenging year, but to also help raise awareness and funds for Keech Hospice Care and their adult and child hospices in the most spectacular way. Of course, we’re even more thrilled to have this opportunity to work with Mark – he is such a high-profile and talented local born artist, and we have loved following his journey as he designed our elephant.”

Mark Titchner, added:

“I’m very proud to be involved in The Big Trunk Trail for lots of reasons.”

“I think we all need a bit of joy after this last year and art has a wonderful way of bringing people together and making them smile. There seems to be even more of an appetite for art and culture now. I love that The Big Trunk Trail is different to other projects I have been involved in too because there is a real family focus. People of all ages and backgrounds will get to enjoy the elephants, so it’s really inclusive.

“Seeing all the other elephants is fantastic. They are all so colourful and impressive  including the baby elephants by local schools.

“On top of that, it’s fantastic to be supporting the important work that Keech Hospice Care does for children and adults with life-limiting and terminal illnesses in the local area. It’s a great feeling knowing that I’m playing my part in raising awareness and funds as part of their 30th anniversary celebrations.

“And it’s great to be working with the BID again, to encourage more people back into the town centre in a safe way as businesses reopen. The BID has been a key partner in my other Luton-based projects and it’s great that they support art and culture.”

Luton BID is among a number of other local business and community sponsors – including Love Luton, London Luton Airport Ltd, The Mall Luton and University of Bedfordshire as part of the large-scale project.

For more information on The Big Trunk Trail visit and follow @BigTrunkTrail on social media.