25th November 2015 Visitors to Luton town centre can now enjoy a rejuvenated George Street, thanks to a series of new planters funded by Luton Business Improvement District (BID).
Six hexagonal beds have been placed along the street, with Boxus topiary feature plants in the centre of each that will flourish through the winter. An under-storey of euonymus ‘emerald gaiety’ and spring flowering bulbs in each planter will bring colour and vibrancy in the warmer months.
The BID has funded the planning and first year’s maintenance of the planters, as part of its remit to ensure that the town centre and all its different areas are attractive and appealing to residents, workers and visitors.
Gavin O’Brien from creative agency Clearhead is chair of the Luton BID Board, which drives forward activities under the area’s new Business Improvement District status.
Gavin said: “We want everyone to be able to take pride in and enjoy Luton town centre, and the planters will help showcase one of our brightest and busiest streets. This about making the town centre a more attractive place to be – whether you’re on your way to work, shopping or simply heading home.”
Steve Battlebury, Parks Operations Manager who oversaw the installation, said: “Plants and flowers make a huge difference to the environment in the town centre, and the new planters are already looking amazing. We had a great response to the flowerbeds the BID funded over the summer and we’re sure visitors will enjoy the new planters just as much.”
The BID also funded tiered baskets in the summer, part of an ongoing campaign to make the town centre an attractive destination of choice for visitors and shoppers.
For more information on Luton BID and its various events and initiatives throughout the town centre, please visit the BID website www.lutontowncentre.org or contact a member of the BID team by calling 01582 510657 or emailing firstname.lastname@example.org.