8th August 2016 – Visitors to Luton town centre enjoyed a tantalising selection of special deals, free tasters and food and drink promotions on Saturday 6th August, thanks to the inaugural Luton Town Centre Food and Drink Trail.
Organised by Luton Town Centre Business Improvement District (BID), the Trail aimed to promote Luton town centre’s broad range of food and drink destinations, and showcase the town centre as an exciting place to eat, drink and do business. It encouraged visitors to explore restaurants, cafés and bars they may not have previously visited, and sample some of the tasty treats on offer. Over 600 special offers vouchers were handed out, all to be redeemed at town centre businesses.
Luton BID also launched its new Food and Drink Directory at the event, a handy guide to food and drink businesses throughout Luton town centre. It is available from restaurants and cafés throughout the town centre, or from the Luton BID website at https://lutonbid.org/food-and-drink-in-luton-town-centre-leaflet-2016.
Food and Drink Trail participants were also delighted by roaming street performers with a foodie theme. Culinary calamity, waiter Jacque Plato, along with France’s sternest food critic, the big cheese himself Monsieur Frederique Fromage, could be found showcasing their theatrical abilities throughout the town centre.
A huge variety of dishes were on offer, from cakes and milkshakes to speciality Jamaican dishes, homemade burgers and pizzas. Recent town centre addition Café Inn on Manchester Street offered vouchers for one of its most popular dishes, a delicious Biriyani. Connor’s in the Hat Factory invited visitors to try out its new smoothie range, while Jimmy’s in St George’s Square gave away pastry samples.
Over on Liverpool Road, Moziah’s offered visitors the chance to get 10% off its range of tasty Jamaican specialities, while milkshakes were the order of the day at Shakeaway in The Mall and Creams Café on George Street. Family favourite Pizza Express on Church Street also participated.
Gavin O’Brien, Chair of Luton BID and director of town centre business Clearhead, said: “A brilliant range of food and drink businesses is one of the many things that makes Luton town centre special. Whether you’re after a special evening out, a casual coffee or a family meal, there’s always a great choice. The Food and Drink Trail aimed to showcase this range and quality, and help visitors explore businesses they may not have tried before.
“Luton BID is committed to supporting all town centre businesses, improving the town centre environment and offering, and the Food and Drink Trail was a great way of achieving this. We look forward to planning more similar events in the future.”