LUTON BID – THE VISION
Through a business-led programme our vision is to: “Support business growth and investment in the town centre and build pride, loyalty and positive perceptions of Luton.”
Strategic Objectives and Projects
The programme of investment will be delivered through the three strategic objectives and their related projects.
Objective 1: Promotion
Identify, develop and promote the strengths, characteristics and the business offer of Luton town centre to increase positive perceptions and loyalty of the town, locally regionally and nationally.
Objective 2: Environment
To ensure that the town centre and all its different areas present a distinctive, accessible and appealing environment which attracts business investment, encourages visitors to stay longer and fosters a pride in the town.
Objective 3: Experience
To provide a safe and enjoyable experience for visitors and workers in Luton town centre to enjoy.
We encourage all businesses to take an active interest in determining priorities and planning projects to meet the aims of the BID plan. If you would like to attend any of our sub-groups or have suggestions for future BID projects, then please get in touch with Julia Horsman, BID Project Manager on info@lutonbid.org and 01582 510657.
See our Business Plan HERE.
