Enjoy Luton Summer Draw winners reveal what’s best
in Luton town centre
18 July 2022
Vouchers and prizes have been presented to mark the end of the ‘Enjoy Luton Summer Draw’ as the ten lucky winners reveal what they love about Luton town centre.
The draw was part of Luton Business Improvement District’s (BID) ‘Enjoy Luton’ guide and high-profile ‘#thereismoretoLuton’ campaign – funded through the government’s Welcome Back Fund – to showcase town centre businesses and profile Luton’s diverse arts, culture, leisure, and heritage.
Ten avid shoppers each won £100 to spend in town centre retail outlets, venues and businesses, and six winners won prizes thanks to an additional £300 donation from The Mall Luton.
Luton BID Manager, Julia Horsman said: “Our Enjoy Luton marketing campaign and activities have been creating a real positive buzz about the town centre. We’re thrilled to have been running this competition since April alongside all our other activities which will continue to celebrate and promote the fantastic people who live and work here, our wonderful businesses and their achievements, the town’s fun events, and the history and culture in the area.
“We have had a great response from our winners, who were all chosen at random after completing and posting their entry forms. They are all fans of our town centre and are now looking forward to spending their vouchers in shops and businesses of their choice.”
Luton resident Antonia Moran was one of the winners. She said: “Myself and my husband are big film buffs and Nakorn Thai is our favourite place to go for a nice meal out, we love it, so we’ll go there and have a nice movie night.”
Another winner Rae Summers added: “I love the art and creativity in Luton, and The Hat Factory area is one of my favourite parts of the town. I love what they do with the Thursday lates and love Little Red Arts on George Street too.”
Parsana Hoque collected her vouchers and told the BID team: “Luton is my home town and I still remember The Mall as The Arndale. It’s changed but it still has all the shops you need, and I like visiting the market and TK Maxx quite a lot too.”
Finally Charlie Hodgson said: “Scotts is my favourite place to shop for the latest style in town, and I always go to the Wheelwright Arms for the pre-match atmosphere and to have a few beers before a Luton game.”
Businesses chosen by the winners included Nakorn Thai, HMV, TK Maxx, Sports Direct and JD Sports. Prizes donated by The Mall came from The Works, The Entertainer, River Island, Pandora, TK Maxx and The Body Shop.
The Enjoy Luton campaign will continue, and businesses can still get involved by contacting Luton BID to be featured on the website or social media accounts.
To read more about the ‘Enjoy Luton Summer Draw’ winners and to find online articles profiling business stories, events and historical and creative venues, visit www.lutontowncentre.org/enjoy-luton
Notes to editors
Welcome Back Fund received by Luton Council
The project is part funded from £264,000 Welcome Back Fund received by Luton Council from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.
Luton Business Improvement District (BID)
Luton BID was officially launched in 2014 following a vote by local businesses to make Luton town centre a designated Business Improvement District. After a successful ballet in 2019, Luton BID’s second term runs until 31st December 2024.
A BID is a defined area where the rate-paying businesses decide on improvements to their area, they then vote on the plans and agree to invest in the delivery of activities which directly impact upon their business turnover and profit. This money is then ring-fenced to provide the improvements agreed through the BID plan and can be used to generate other revenue to boost the pot of money available to deliver the plan.
Business representatives in Luton have developed a five-year action plan around the key objectives of promoting the area. These objectives are to ensure the town centre is accessible and appealing, to provide a safe and attractive environment for businesses and visitors, to support and promote business growth and to develop and invest in a sense of community.
Luton BID is project managed by Partnerships for Better Business Ltd (pfbb uk). pfbb UK is a specialist BID Project Management company which develops and manages a wide range of Business Improvement Districts across the UK including town centres and industrial estates.