A Mystery Shopping Awards scheme will promote town centre businesses that are delivering outstanding customer service.
Mystery shoppers will be out and about in Luton town centre in June and July to assess participating businesses on their level of service.
The new scheme is being funded by Luton Business Improvement District (BID) as part of its remit to encourage and support businesses and assist with their performance and future business development.
Simon Martin, BID director and store manager of Debenhams BID director said: “This project is all about celebrating and showcasing the many businesses that continue to provide superb shopping experiences and fantastic customer service in Luton town centre, as well as providing support and guidance for businesses who want to improve.
“Businesses, shops and restaurants that place great importance on their customer service reap the benefits in sales profits and customer loyalty. Taking part in this scheme is a chance for them to really showcase what they do on social media and via the BID’s communication channels with pictures and snippets from the report and awards ceremony. It is the first time the BID has run this scheme so we want as many town centre businesses to get involved.”
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