Step Forward Luton is launching a summer-long promotional campaign from 16 July – 30 September 2025, and we’re encouraging all Luton businesses to take part on the app.
The campaign will offer residents and visitors 10% savings at participating local businesses, with coordinated promotion across Luton to drive footfall and boost trade.
Here’s how you can benefit:
- Completely FREE to participate
- Town-wide promotional campaign driving people to local businesses
- Your business and offer featured to thousands of app users
What we need from you:
- Login to your business profile on the app (or register if you are not already a participant)
- Upload a 10% discount offer by 16 July 2025
- Offers should remain valid until at least 30 September 2025
Don’t know how to upload an offer? See a tutorial here.
But why 10% you might ask?
10% strikes the right balance and has had proven success in similar campaigns – it’s attractive to customers, manageable for businesses, and creates a clear, consistent message that we can promote across Luton this summer.
How customers redeem offers:
- Customers will show the offer on their Step Forward Luton app
- Your staff will verify the offer is active and apply the 10% discount
- No codes or vouchers needed – just the app!
The more businesses that participate, the more successful the campaign will be for everyone involved.
Visit invest.stepforwardluton.co.uk/sfl-app for more information and further support.