27th November 2017: There was added excitement at the town centre’s Christmas lights switch-on this year as families gathered to meet Mike the Knight & Evie.
Luton Business Improvement District (BID) arranged for the heroic duo to meet the crowds during the lead-up to the annual Lighting up Luton on Saturday 25th November to bring an extra special element to town centre Christmas festivities, complement and improve the Luton Borough Council’s annual switch-on, and attract extra visitors, shoppers and businesses to the town centre
The personal appearances from Mike the Knight & Evie follows on from a similar success last year when Luton BID funded and organised a visit from PAW Patrol’s Chase & Marshall.
Gavin O’Brien, Chair of Luton BID and co-director of town centre based business Clearhead said: “We were thrilled with the buzz and excitement that Mike & Evie created and inspired to see so many families and friends, parents and children and even grandparents all shopping and having fun together, enjoying the best that Luton town centre has to offer.
“We were delighted to work with Luton Borough Council to support Lighting up Luton again. It was all about enticing more people into the town centre, especially over the busy festive period. Lighting up Luton certainly achieved this at the weekend – it was a fantastic display and the feedback from families proves that everyone had lots of fun.”
Luton BID Ambassador Joanne said: “It is such a privilege to work in Luton town centre. No two days are ever the same in my job and at Christmas the town centre is particularly vibrant, fun and packed with happy, smiling shoppers, visitors, businesses and families, which makes it even more special. This year’s light switch-on was an incredible day and it was fantastic to be part of the excitement.”
Other Christmas highlights being organised by Luton BID:
- Saturday 2nd December – Santa in Luton
Meet Santa, Mrs Claus, Christmas elves, stilt walkers, jugglers and dancers as they wander through Luton town centre from 11am – 3pm.
- Friday 8th & Saturday 9th December – Dynamic Light Display
Light projections onto Luton Central Library and entertainment from walkabout performers, fire-eating stilt walkers and a magician from 4pm – 8pm.
- Saturday 16th December – Merry Christmas from Teenage Mutant Ninja Turtles
MIKEY & DONNIE will be in St George’s Square where they will be making personal appearances at intervals from 1 – 5pm.
- Saturday 23rd December – Carol Singing
Festive carol singing at the tree in St George’s Square from 11am – 1pm.
For more information on Luton BID and its various events and initiatives throughout the town centre, please visit the BID website www.lutonbid.org/Christmas or contact a member of the BID team by calling 01582 510657 or emailing firstname.lastname@example.org.