The Luton Business Improvement District (BID) area has proudly welcomed a delicious new arrival with the grand opening of The Baklava Company—a beloved East London brand celebrated for its artisanal pastries, handcrafted coffees, and warm hospitality.
This marks the brand’s first expansion beyond its flagship location, choosing Luton’s BID area as its new home. The decision reflects confidence in the town’s dynamic, diverse community and its thriving local economy.
Luton BID Ambassadors Karol and Aishah joined the celebrations, welcoming a business that has spent the past decade building a loyal following. Known for indulgent desserts, traditional teas, and its signature Karak Chai, The Baklava Company is poised to become a destination for locals and visitors alike.
Opening day saw strong footfall in the town centre, with queues forming early and more than 500 complimentary platters of baklava shared with attendees—highlighting the brand’s commitment to community connection.
Julia Horsman, Project Manager for Luton BID said “We’re thrilled to welcome The Baklava Company to Luton’s BID area. Their decision to expand here is a strong vote of confidence in the town centre’s growth and vibrancy. It’s fantastic to see such a well-loved brand investing in our community, and we’re excited to support their journey here.”
The new store is led by entrepreneur Ovais Ahmed, a long-time fan of the brand and experienced business owner. Drawing on his passion for coffee, chai, and Scandinavian design, Ovais has created an inviting space that blends minimalist aesthetics with a cosy, inclusive atmosphere.
Ovais said “Opening in Luton feels like a full-circle moment for me. I’ve been a fan of The Baklava Company for years and bringing it to this incredible town—with its rich culture and strong sense of community—just made sense. I’m proud to offer a space where people can connect over quality coffee, chai, and desserts that are made with heart.”
With coffee beans sourced directly from Yemen and expertly roasted in the UK, and a dedication to authentic flavours, The Baklava Company brings a fresh, high-quality experience to the heart of Luton.
Luton BID is excited to support this new chapter and looks forward to The Baklava Company becoming a staple of the town’s growing food and drink scene.